Education |
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Keynote Speakers |
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Ed Sessions |
Programming & Events 101 This introductory-level session strives to have information that can be applied to various streams. It will cover basic planning steps: from conceptualization to execution of events. Topics include booking venues, managing budget, strategic planning, managing a team on site, ticketing, crowd management, and more.
Live Programming
This session aims to cover several topics about working with booking artists and working with agencies. How to engage with artists and agencies, the art of negotiating, the science of group booking with other schools, finding artists that align with your campus, and more will be touched upon in this session. It will also address the basics of production and technical set up for live performances. Making Students the Hero in Your Digital Strategy You know your services matter—but do your students? In this practical, story-driven session, Dr. Mathieu Yuill unpacks how student associations can stop leading with governance and start leading with value. Drawing from real-life case studies and years of hands-on work with student associations, Mathieu shares how small shifts in messaging—like talking about what students care about instead of what you want them to care about—can drive big increases in web traffic and engagement. You’ll walk away with low-cost, high-impact ways to use your website and digital content to build connection, boost engagement, and help students feel seen and supported. Because clarity cures frustration—and it’s your story, told so everyone gets it. Multipurpose Venue Programming Examine how to use various venues to their fullest potential and determine which type of venue is best for your event. Taking into account low-cost, high engagement in various formats, this session will also compare small group events and activations with larger events, while focusing on acquiring deep engagement at all levels. We will explore different levels of programming, how they appeal to different student crowds, and how to improve engagement based on venue. Brandy Identity: Developing Your Brand Voice This session aims to touch on learning how to recognize a brand voice and why it is important. Attendees can practice developing a brand voice, while seeing and creating content written in a brand voice. It can also focus on defining and differentiating your brand voice from other professional voices, and tips and strategies to teach your design teams to recognize and work within your organization’s brand voice. Visual Storytelling: Engaging Audiences Through Design Learn about how to use design, on multiple platforms, to reach audiences on a deep, compelling, and lasting level, while including all of the relevant information you need to. This session could also touch on using branded templates, creating mobile content in an effective and timely manner, and being engaging and informative while working within existing parameters. AI in Marketing & Design This session aims to examine how AI can be used, responsibly and effectively, as a tool in every stage of the design process, highlighting the positives (e.g. time optimization) but without replacing the creative process. It will touch on the ethics of AI use in design (e.g. originality, intellectual property, bias, accessibility, etc.) as well as some current major pitfalls and deficiencies with AI design and how they can be addressed. This session can also look at how AI prompts can be structured to match the aims of your branding, i.e. how you can make the language commonly used by AI work for your brand voice. Building Promotions / Street Teams This session covers recruitment, management, training, and best practices for team functionality, including blending personalities, assigning work, assessing performance, and establishing responsibilities and workflows. It will address functional day-to-day operations, such as tabling versus being mobile, keeping your team motivated, and making your team stand out. This session will also address ways to get team members to contribute to promotional strategies, based on their needs as a student, and touch on brainstorming sessions, facilitating pop-ups, and differentiating between general promotion vs. specialized (e.g. Days of Significance). Developing an Annual Communication Strategy and Workflows This session explores identifying what key messages are for a campaign and being able to identify members of a project team that need to be involved in key message development. It can also touch on making informed decisions, recognizing notable dates, strategies for collecting/documenting content, formulating outcomes, and remembering the “why” for programming that is being marketed. Interactive Marketing Campaigns: Engaging Audiences in the Digital Age Learn how to create interactive content for your SU/SA (e.g. polls, surveys, etc.) and how to use analytics to develop better outreach and impact with your audience. We want to look at various types of marketing campaigns (e.g. experiential vs. email campaigns) and discuss how schools can use information gained from data to personalize content most effectively for their student body. Clubs 101 This introductory session will cover “everything” beginners need to know about clubs and student groups, touching on the differences between colleges and universities, funding, events, marketing, etc.). It will talk about registration and maintaining membership and engagement, as well as club collaboration (internal, such as club-to-club, and external, such as club to community) and event planning for clubs. This session will talk about how you can enhance your department with events specific to clubs (e.g. executive meetings and trainings, club fairs, club conferences, etc.) and explore strategies for incorporating departmental initiatives into your semesterly and annual planning, working with club coordinators to execute these events. Different schools would be encouraged to share their best practices and strategies, keeping in mind participant numbers, budget, and student interest, and give feedback on different club management software being used. Dealing with Club Conflicts Tackle various conflicts that exist within and between clubs, as well as externally (e.g. with the college or external partners). Share your experiences and strategies and talk about when it is best to mediate or to get assistance from your Student Rights and Responsibilities departments.Navigating Workplace Conflict / Building Community How to navigate difficult conversations in the workplace. This session will explore strategies on building resilience and normalizing healthy conflict. Recognizing healthy and unhealthy conflict and knowing when to involve mediation (or HR). It will also touch on enhanced conflict resolution skills, improving communication, and strategies for fostering positive workplace interactions. |
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