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Education Program

2020 STUDENT LIFE SUMMIT EDUCATION PROGRAM

The 2020 Student Life Summit Education Team has created a diverse and extensive list of Educational Sessions geared toward helping you crush your up-coming year. From Programming, to Clubs, to Marketing, and great professional development, there’s something for everyone! We’ve organized them into categories for your convenience and easy reference but all delegates are welcome to choose to attend whatever session(s) they want during the conference!

Ready to register? Click HERE! 

Programming

The Building Blocks Of Events
International Student Programming
Low Cost/No Cost Programming
Basic Tech Setup

Clubs

Building Blocks Of Clubs
Club Leadership Training
International Clubs
How To Deal With Club Conflict
How To Engage Club Leaders
Volunteer Appreciation: A New Approach To The Year-End Banquet
Clubs Retention

Marketing

Building Blocks Of Marketing
Video Marketing
Marketing To International Students
Building A Brand
Sponsorship Trends For 2020 And Beyond
Marketing On A Dime
Creating An Effective Promotions Team

Professional Development

Typing With Purpose: Getting Business Communications Right
Risk Management & Safety
The Art Of Being Assertive
Content Context Marketing
Keeping Your Tank Full Each Year
Coaching For Improved Performance

Round Table Discussions

PROGRAMMING

THE BUILDING BLOCKS OF EVENTS

Kelsey Richard
Programming & Promotions Manager
Wilfrid Laurier University

Riley Miller
Marketing Director
Symbol Syndication

For all delegates who are new to the world of campus programming this session will provide you with a strong foundation for a successful year. We will review campus resources, working budgets, building schedule & timelines, and understanding important rules & bylaws while planning your events. You will learn how to build a show offer, how to properly read/understand performance contracts & hospitality riders, and negotiation skills. We’ll also touch on advancing your event and promotions to get max attendance.


DAY OF EVENT

Trish Vardon
Director of Campus Events
McMaster University

This session will go over advancing the show with tour managers, and scheduling your show day to maximize your time and resources.


INTERNATIONAL STUDENT PROGRAMMING

Jaclyn-Rae Tanguay

Events Programmer

Niagara College

During this session, we will discuss the different ways to engage and program for the international students on campus, and how to work alongside your international department to create awesome programming for both domestic and international students!


LOW COST/NO COST PROGRAMMING
Michael Zinn

Programming & Communication Coordinator

Fleming College

 

Kevin “Beef” Masterson

Events & Activities Manager

Fanshawe College

We all love booking that huge concert but don’t love the financial risk. This session is an interactive discussion on events that won’t break the bank. How to really stretch that dollar, but still provide impactful programming for students of all kinds.


BASIC TECH SETUP

Crystal Benn

Facilities & Production Coordinator

St Clair College, Windsor

A hands-on session focused on demonstrating the fundamental things you’ll need to know to set up & operate a basic PA system. We will demonstrate the assembly of a small PA system, basic components on how it operates and review basic technical terms that are often used in contract riders so you may better understand the production necessary for your venue.


CLUBS

BUILDING BLOCKS OF CLUBS

Hibo Ahmed
Clubs Manager
Brock University

The world of clubs tends to involve many areas of student life such as events, student leadership, engagement and much more. This interactive session will focus on building and maintaining a solid foundation for clubs and those who oversee clubs. Join us as we will explore scenarios and tools for clubs to grow in both quantity and quality.


CLUB LEADERSHIP TRAINING

Jared Larsen
VP Student Life
University of Alberta

In order for clubs to thrive on campus, it is critical that student organizations provide the essential training for club leaders to prepare them for their year ahead. While clubs on campuses vary largely in size and scope, this session will cover the key elements of leadership training and share best practices for how student organizations can best support your club's leaders on campus.


INTERNATIONAL CLUBS

Darcee Carnes
Student Engagement Coordinator
Conestoga College

The student population is diversifying as more and more students are coming to Canada to study from all over the world. These students are looking for an engaging Canadian higher education experience where they also feel at home and can develop their skills and community. This ed session will focus on the importance of clubs for international students and how to support them in their transition to your institution. How you can overcome communication barriers and make sure students are finding their niche on campus and in Canada.


HOW TO DEAL WITH CLUB CONFLICT

Dave McDougall
Director, Student Engagement
University of Waterloo

Sienna Benson
Clubs and Communities Coordinator
Algonquin College

This session will be going over how to deal with club conflicts in different scenarios. This will include club conflicts with the community, Clubs Coordinator, Faculty, and clubs with other clubs.


HOW TO ENGAGE CLUB LEADERS

Kara McDowell
Former VP Clubs & Associations
Wilfrid Laurier University

Having strong, passionate and charismatic club leaders are pivotal to the success of the club and their initiatives; however, working with students who are constantly juggling school, extra curricular activities, social life and overall wellness can be tough. In this session, we will dive into practical ways to engage and retain club members.


VOLUNTEER APPRECIATION: A NEW APPROACH TO THE YEAR-END BANQUET

Dave McDougall
Director, Student Engagement
University of Waterloo

Get ready to think of a whole new way to appreciate volunteers! In this session you will learn how the Five Languages of Appreciation convert to the world of volunteers. Dave will go over the 5 Languages and provide specific examples any school can use to motivate all volunteers, not just the ones who show up at banquets. This session guarantees an idea you can take back to your campus to enhance your current volunteer appreciation process.


CLUBS RETENTION

Saku Seneviratne
Student Events Coordinator
Western University


MARKETING

BUILDING BLOCKS OF MARKETING

Patrick Newell
Manager, Marketing and Communications
Algonquin College

Marketing and communications can be complicated in a post secondary environment. In this session we will talk about the "always changing" world of marketing, and how to create a marketing plan that will help hit your targets and reach your student audience.


VIDEO MARKETING

Jesse Ariss
Sr. Product Marketing Manager
Vidyard

Learn 5 Creative New Ways to Use Video to Boost Engagement.


MARKETING TO INTERNATIONAL STUDENTS

Zack Dodge
Marketing & Communications Coordinator
Conestoga College

With Canadian post-secondary institutions attracting a global community of students in record numbers, you may find your SA scrambling to market your programming to a diverse and thriving international community. Attend "Marketing to International Students" to dive deep into strategies that will help align your messaging, programming and tactics to best reach your international student community.  


BUILDING A BRAND

Melissa Thomas
Director of Marketing and Communications
University of Waterloo

Tanya Snyder
Marketing Specialist
University of Waterloo

After years of discussing the disconnect we felt our brand had with students, but not gaining the commitment from all levels of the organization to make the leap towards undertaking a rebrand, the Student Choice Initiative was announced and we knew it was time to act!  We started back at square one and put all elements of our brand from our name, our promise and full visual identity on the table. 

During this session we will share with you the process we undertook to achieve this rebrand under tight timelines, the challenges we faced, what we learned and most excitingly, our final results.  As this rebrand is still fresh for us we only have some initial results, but will share what we have about how it has been received by students and where we hope to continue to take the brand moving forward.


SPONSORSHIP TRENDS FOR 2020 AND BEYOND

Craig Berry
Sr. Manager Business Development
University of Alberta 

In this open and collaborative session, we will be discussing (1) how to identify sponsors you may not be accessing at your campus, (2) how to leverage samples more effectively, and (3) the effects and benefits of mass collaboration between schools.  We will touch on (4) what it means to you to have a partner what are and are not your responsibilities towards that business relationship. This will be an interactive session please come with your questions and samples of your sponsorship kits should you wish.


MARKETING ON A DIME

Andy Hall
Marketing Communications Manager
Niagara College

Running a marketing team in today’s world can be difficult, with constricted budgets. Moving towards digital trends can help keep costs down, but there are other ways of keeping costs low by strengthening partnerships throughout your institution. This session will break down skeleton marketing teams, and smaller budgets.


CREATING AN EFFECTIVE PROMOTIONS TEAM

Patrick Newell
Manager, Marketing and Communications
Algonquin College

Having a team of outgoing, positive, and engaging students on a promotions team is crucial to the overall success of a Student Association Marketing Team. They’re out in the halls, interacting with your membership in the ways they’d want to be communicated with. If you’re thinking of building a team for your campus, this session is an absolute must.


PROFESSIONAL DEVELOPMENT

TYPING WITH PURPOSE: GETTING BUSINESS COMMUNICATIONS RIGHT

Victoria Berry
Manager, Communications
Grain Farmers of Ontario

Communications can make or break a project. When to send, what to send, how to send and where to send - the age old questions of business communications. Join communications professional Victoria Berry to discuss the pitfalls and peaks of professional communications. Run through tips and tricks, and workshop emails to ensure messages, tone, and meaning are impactful and interpreted properly. 


RISK MANAGEMENT & SAFETY


Jordan Hallawell

Marketing Manager

Brock University

Rick Fraser

Emergency Management & Fire Safety Officer

Wilfrid Laurier University 

Managing risk is an essential part of event planning but is often thought of as a tedious and frustrating approval process with your institution's administration; would it surprise you to know, some administrations are thinking the same thing! In this presentation, we’ll explore the thought process of risk management from the institution perspective, identify steps you can take to ensure your events are heard and approved and explore strategies for developing and maintaining an excellent relationship with your risk management team. After this presentation, our goal is for you to spend less time with red tape, trying to meet unachievable stipulations, and paperwork, and more time working together planning awesome events for your students and the University’s community that the students live, learn and play in.


THE ART OF BEING ASSERTIVE

Nova Browning Rutherford
Leadership Development Facilitator
Shopify & National Speakers Bureau

You teach people how to treat you. But many people hesitate to ask for what they want because of a fear rooted in the hypothetical “what if?”. This silence can lead to breakdowns in relationships, career paths, peer pressure and more, all because nothing was said. Nova worked in the hip-hop industry for over a decade, a space where wallflowers get stomped out. Learn how to silence your ‘inner evil twin’, and get clear and get what you want! Discover fool-proof ice - breakers, craft a killer ‘elevator speech’ and perfect your networking fundamentals! Attend this hands-on, BS-free, session using humour and real life experience to develop confidence from the inside out!


CONTENT CONTEXT MARKETING


Stephen Sills

Co-Founder

Student Life Network

 

Bad marketers build services or experiences and then try to find an audience. Smart marketers find an audience and then build services and experiences they need and want. Context marketing is a simple cost effective framework Sills designed to build Canada's largest student network that is instantly actionable for anyone willing to put in the effort. You will learn how to find your audience, extract their goals and passions and then build strategies to support them so they will support you.


KEEPING YOUR TANK FULL EACH YEAR

Phil Champagne
Executive Director & COO
Wilfrid Laurier University

"There is no way that this SCHOOL YEAR is ever going to end as long as this groundhog keeps seeing his shadow. I don't see any other way out. He's got to be stopped. And YOU have to stop him." – Phil Connors (Groundhog Day) slightly edited for the COCA audience

Like in Groundhog Day, the classic Bill Murray film from 1993, working for student associations can feel like a never ending cycle of the same year over and over again. Use that opportunity to hone skills by establishing some personal and professional goals. Refilling the proverbial tank is largely on you, so let’s work together to identify tools for reflection and establish internal and external accountabilities so achieving goals becomes all the more possible.


COACHING FOR IMPROVED PERFORMANCE

Al Legault
Field Marketing Manager
Google Cloud Canada

How do I coach my team to be their best while always thinking about strengthening your team foundation? Let Google professionals show you how!


ROUND TABLE DISCUSSIONS

These sessions are each 15 minutes in length, and are presented four separate times throughout the hour. Use this opportunity to explore 4 of your favourite topics:

  • Swag
  • Orientation Leader Training 
  • Daytime Passive Programming 
  • Getting Involved with COCA 
  • Mature Student Programming 
  • Fundraising 
  • Essential Services
  • E-Sports

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