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Education Program

2020 STUDENT LIFE SUMMIT VIRTUAL EDUCATION PROGRAM

The 2020 Student Life Summit Education Team has created a diverse and extensive list of Educational Sessions geared toward helping you crush your up-coming year. From Programming, to Clubs, to Marketing, and great professional development, there’s something for everyone! We’ve organized them into categories for your convenience and easy reference but all delegates are welcome to choose to attend whatever session(s) they want during the conference!

Programming

International Student Programming
Low Cost/No Cost Programming
Students are not a Quota - Buying Entertainment &Executing Events that Represent Everyone
Entandem
Online Harassment and Discrimination: "BULLYING" Might Not Cut It
E-Sports

Clubs

How to Engage Club Leaders
International Clubs
So You Want to Host a Controversial Event
Club Leadership Training
How to Deal With Club Conflict
Clubs in a Virtual World

Marketing

Building a Brand
Marketing To International Students
Sponsorship Trends For 2020 And Beyond
On-Line Marketing - COVID 19 Era
Typing with Purpose: Getting Business Communications Right
Target Marketing

Professional Development

Current Trends in Post Secondary Mental Health
Mental Health
Coaching for Improved Performance
Four Tendencies

Educational Keynote Speaker

Managing Social Media

PROGRAMMING

INTERNATIONAL STUDENT PROGRAMMING

Monday August 10th
9:00am Pacific / 10:00am Mountain / 12:00pm Eastern / 1:00pm Atlantic

Jaclyn-Rae Tanguay
Events Programmer
Niagara College

During this session, we will discuss the different ways to engage and program for the international students on campus, and how to work alongside your international department to create awesome programming for both domestic and international students!


LOW COST/NO COST PROGRAMMING

Monday August 10th 
10:30am Pacific / 11:30am Mountain / 1:30pm Eastern / 2:30pm Atlantic

Michael Zinn
Programming & Communication Coordinator
Fleming College

Kevin “Beef” Masterson
Events & Activities Manager
Fanshawe College

We all love booking that huge concert but don’t love the financial risk. This session is an interactive discussion on events that won’t break the bank. How to really stretch that dollar, but still provide impactful programming for students of all kinds


STUDENTS ARE NOT A QUOTA - BUYING ENTERTAINMENT & EXECUTING EVENTS THAT REPRESENT EVERYONE 

Tuesday August 11th 
9:00am Pacific / 10:00am Mountain / 12:00pm Eastern / 1:00pm Atlantic

Mona Mousa  
BIPOC Community Inclusion Advocate & Founder of KWJoy.Co

In today's social political climate Diversity & Inclusion are undeniably important. With these words feeling more and more like unsustainable buzz words, do we even recognize their core values? In this workshop we bring it back to the basics and examine why intersectionality, diversity and inclusion should be at the forefront of the planning we do within the post-secondary student life experience. By the end of the workshop, student life representatives will have the toolkit needed to start affecting change in how we buy, present, and execute events that represent everyone.


ENTANDEM 

Wednesday August 12th 
9:00am Pacific / 10:00am Mountain / 12:00pm Eastern / 1:00pm Atlantic

Serge Cassano
Industry Partnership Lead
Entandem

Have you ever had questions about music licensing and tariffs for your venues and performances?  Do you even know that you are required to pay these fees?  What is SOCAN, ReSound and now the new ENTANDEM? Come to this session for an explanation of all of these things; how to properly report your events, what fees may be applicable for your activities on your campus... along with some time for Q&A.


ONLINE HARASSMENT AND DISCRIMINATION: "BULLYING" MIGHT NOT CUT IT 

Thursday August 13th 
​​9:00am Pacific / 10:00am Mountain / 12:00pm Eastern / 1:00pm Atlantic

Kattawe Henry
Human Rights and Anti-Racism Advisor
Brock University

In this session we will be discussing online harassment and discrimination. In current world order through the COVID-19 pandemic and the implementation of work and school moving online there is space for a larger amount of online harassment and discrimination. As such, students, staff, faculty, and community members have a responsibility to combat and address harassment as it occurs – including in the online space. This session will unpack some of the bystander culture within harassment and discrimination, responsibilities to self and community, and some of the legal cultures around harassment online


E-SPORTS 

Thursday August 13th 
​10:15am Pacific / 11:15am Mountain / 1:15pm Eastern / 2:15pm Atlantic

Tyler Heatherington
Events and Program Coordinator
Fanshawe College


CLUBS

HOW TO ENGAGE CLUB LEADERS

Monday August 10th 
9:00am Pacific / 10:00am Mountain / 12:00pm Eastern / 1:00pm Atlantic

Kara McDowell
Former VP Clubs & Associations
Wilfrid Laurier University

Having strong, passionate and charismatic club leaders are pivotal to the success of the club and their initiatives; however, working with students who are constantly juggling school, extra curricular activities, social life and overall wellness can be tough. In this session, we will dive into practical ways to engage and retain club members.


INTERNATIONAL CLUBS 

Monday August 10th 
10:30am Pacific / 11:30am Mountain / 1:30pm Eastern / 2:30pm Atlantic

Darcee Carnes
Student Engagement Coordinator
Conestoga College

The student population is diversifying as more and more students are coming to Canada to study from all over the world. These students are looking for an engaging Canadian higher education experience where they also feel at home and can develop their skills and community. This ed session will focus on the importance of clubs for international students and how to support them in their transition to your institution. How you can overcome communication barriers and make sure students are finding their niche on campus and in Canada.


SO YOU WANT TO HOST A CONTROVERIAL EVENT 

Tuesday August 11th 
9:00am Pacific / 10:00am Mountain / 12:00pm Eastern / 1:00pm Atlantic

Jason Verhoeeve 
Director of Student Experience
Wilfrid Laurier University

Tony Massi 
Director, Brantford Operations
Wilfrid Laurier University

Do your student groups want to run events that may be controversial? Does the work controversy incite fear in your and the institution? Come learn from the Students' Union team at Laurier about the trials and tribulations they have experiences in managing controversial events. This session will walk you through some of the recent events they have hosted and dicuss what had worked and what lessons were learned. It will also help you understand the process that they usein working with the institution on these events.


CLUB LEADERSHIP TRAINING 

Tuesday August 11th 
11:30am Pacific / 12:30am Mountain / 2:30pm Eastern / 3:30pm Atlantic

Sakunika Seneviratne
Western University

In order for clubs to thrive on campus, it is critical that student organizations provide the essential training for club leaders to prepare them for their year ahead. While clubs on campuses vary largely in size and scope, this session will cover the key elements of leadership training and share best practices for how student organizations can best support your club's leaders on campus.


HOW TO DEAL WITH CLUB CONFLICT 

Wednesday August 12th 
​9:00am Pacific / 10:00am Mountain / 12:00pm Eastern / 1:00pm Atlantic

Dave McDougall
Director, Student Engagement
University of Waterloo

Sienna Benson
Clubs and Communities Coordinator
Algonquin College

This session will be going over how to deal with club conflicts in different scenarios. This will include club conflicts with the community, Clubs Coordinator, Faculty, and clubs with other clubs.


CLUBS IN A VIRTUAL WORLD 

Wednesday August 12th 
​10:15am Pacific / 11:15am Mountain / 1:15pm Eastern / 2:15pm Atlantic

Hibo Ahmed
Clubs Manager
Brock University Students’ Union

Loise Gahol
Engagement Coordinator 
Centennial College Student Association

Still navigating the virtual world of clubs? Unsure how to proceed with the Fall and Winter semesters? Join us as we explore virtual club activities in both College and University. This session aims to address club virtual events, Fall/Winter preparations, management tips, online student engagement and more.


MARKETING

BUILDING A BRAND

Monday August 10th 
9:00am Pacific / 10:00am Mountain / 12:00pm Eastern / 1:00pm Atlantic

Melissa Thomas
Director of Marketing and Communications
University of Waterloo

Tanya Snyder 
Marketing Specialist 
University of Waterloo

After years of discussing the disconnect we felt our brand had with students, but not gaining the commitment from all levels of the organization to make the leap towards undertaking a rebrand, the Student Choice Initiative was announced and we knew it was time to act!  We started back at square one and put all elements of our brand from our name, our promise and full visual identity on the table. 

During this session we will share with you the process we undertook to achieve this rebrand under tight timelines, the challenges we faced, what we learned and most excitingly, our final results.  As this rebrand is still fresh for us we only have some initial results, but will share what we have about how it has been received by students and where we hope to continue to take the brand moving forward.


MARKETING TO INTERNATIONAL STUDENTS 

Monday August 10th 
10:30am Pacific / 11:30am Mountain / 1:30pm Eastern / 2:30pm Atlantic

Thomas Orendi

With Canadian post-secondary institutions attracting a global community of students in record numbers, you may find your SA scrambling to market your programming to a diverse and thriving international community. Attend "Marketing to International Students" to dive deep into strategies that will help align your messaging, programming and tactics to best reach your international student community.  


SPONSORSHIP TRENDS FOR 2020 AND BEYOND 

Tuesday August 11th 
11:30am Pacific / 12:30am Mountain / 2:30pm Eastern / 3:30pm Atlantic

Craig Berry 
Sr. Manager Business Development 
University of Alberta 

In this open and collaborative session, we will be discussing (1) how to identify sponsors you may not be accessing at your campus, (2) how to leverage samples more effectively, and (3) the effects and benefits of mass collaboration between schools.  We will touch on (4) what it means to you to have a partner what are and are not your responsibilities towards that business relationship. This will be an interactive session please come with your questions and samples of your sponsorship kits should you wish.


ONLINE MARKETING – COVID-19 ERA 

Wednesday August 12th 
​9:00am Pacific / 10:00am Mountain / 12:00pm Eastern / 1:00pm Atlantic

Andy Hall 
Marketing Communication Manager 
Niagara College 

Posters in the hallway? Street Teams and hallway marketing? Digital Screens students will see? Kind of hard for those to work with our campuses being ghost towns. This ed session will focus on some really simple methods you can use to still engage with your student membership, but through strictly online methods.


 

TYPING WITH PURPOSE: GETTING BUSINESS COMMUNICATIONS RIGHT 

Thursday August 13th 
​​9:00am Pacific / 10:00am Mountain / 12:00pm Eastern / 1:00pm Atlantic

Victoria Berry
Manager, Communications 
Grain Farmers of Ontario

Communications can make or break a project. When to send, what to send, how to send and where to send - the age old questions of business communications. Join communications professional Victoria Berry to discuss the pitfalls and peaks of professional communications. Run through tips and tricks, and workshop emails to ensure messages, tone, and meaning are impactful and interpreted properly. 


TARGET MARKETING 

Thursday August 13th 
​10:15am Pacific / 11:15am Mountain / 1:15pm Eastern / 2:15pm Atlantic

Steve Sills 
President of Student Life Network 

Bad marketers build services or experiences and then try to find an audience. Smart marketers find an audience and then build services and experiences they need and want. Context marketing is a simple cost effective framework Sills designed to build Canada's largest student network that is instantly actionable for anyone willing to put in the effort. You will learn how to find your audience, extract their goals and passions and then build strategies to support them so they will support you.


PROFESSIONAL DEVELOPMENT

CURRENT TRENDS IN POST-SECONDARY MENTAL HEALTH 

Tuesday August 11th 
11:30am Pacific / 12:30am Mountain / 2:30pm Eastern / 3:30pm Atlantic

Dr. Elizabeth Cawley 
Director of National Mental Health Strategy

Universities increasingly aspire to create environments that actively promote student success and wellbeing. In 2013, the Canadian Association of College and University Student Services (CACUSS) and the Canadian Mental Health Association (CMHA) put forward a framework for supporting post-secondary student mental health. This model highlights the importance of psychological interventions and preventative actions, not only for students who have psychological problems, but also for students who have difficulties coping, and, indeed, all students within the community. Despite current efforts, students are reporting higher academic distress and more depressed mood, as well as high levels of anxiety and issues of substance misuse (Alonso et al., 2018). Key players in the efforts to improve mental health and well-being are students themselves; who through collaboration and innovation can create meaningful change on campus. This session will review current trends in post-secondary student mental health, new models and ways to thinking about campus mental health, as well as some innovative solutions to address the growing need. 


MENTAL HEALTH

Wednesday August 12th C
10:15am Pacific / 11:15am Mountain / 1:15pm Eastern / 2:15pm Atlantic

Boris Cherniak
Motivational Speaker, Comedy Hypnotist & Author of "You Can Do Anything"

In this session Boris will discuss topics such as prophetic Thinking, Power of listening and asking for what you want, Stress and anxiety relief through (self)-guided meditation. Addressing subliminal thinking and awareness of person’s environment. Personal experience accounts from his - You can Do Anything book. Challenges become learning experiences and how one can re-invent/adjust with examples.


COACHING FOR IMPROVED PERFORMANCE 

Thursday August 13th 
​9:00am Pacific / 10:00am Mountain / 12:00pm Eastern / 1:00pm Atlantic

Al Legault
Field Marketing Manager 
Google Cloud Canada 

How do I coach my team to be their best while always thinking about strengthening your team foundation? Let Google professionals show you how!


FOUR TENDENCIES 

Thursday August 13th 
​10:15am Pacific / 11:15am Mountain / 1:15pm Eastern / 2:15pm Atlantic

Cat Mulvihill 
Owner, My Happy Insides

Developed by author Gretchen Rubin, the Four Tendencies framework is based on how we respond to inner and outer expectations. We either meet or resist these expectations.
These tendencies impact our ability to create and keep habits, how we relate to other people, and how teams work together. Understanding these differences empowers us to work with our tendency and to adapt our approach with others based on their tendency.
In this interactive workshop, participants will learn their tendency – Upholder, Questioner, Obliger or Rebel – and what that means at the individual and group level.


Educational Keynote

MANAGING SOCIAL MEDIA 

Tuesday August 11th 
10:15am Pacific / 11:15am Mountain / 1:15pm Eastern / 2:15pm Atlantic

Ariane Thibault
Vice President / Digital Marketing Strategist
OVRGRND

A deep dive into how to connect with your target audience in 2020. What KPI's really matter. What should be considered when creating content and launching influencer campaigns. How to create engaging content.


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